Terms of Service

These are the Terms of Service for the Altura Coach product suite — our speech coaching applications for macOS and iPadOS and our companion website at altura.coach. The Altura Coach suite is operated by Snow Strategy & Innovation LLC, a California limited liability company. We refer to the suite collectively as “Altura” throughout this agreement, and to ourselves as “we,” “us,” or “Altura.”

By creating an account or using Altura, you agree to these terms. If you don’t agree, please don’t use Altura.

We’ve tried to write these in plain language. If anything is unclear, write to us at legal@altura.coach and we’ll explain.

1. The short version

You can read the full terms below, but here is what matters most.

• You must be 18 or older to use Altura.
• You need an account to use any part of Altura. Accounts are personal and not transferable.
• You own what you create. We get a narrow license to process your content only as needed to deliver the service. We do not use your content to train AI models, and we do not let Anthropic train on it either.
• We do not record audio in our apps. Speech-to-text and text-to-speech run on your device in Coach Pro, Coach BYOK, and Coach Filler.
• Subscriptions auto-renew until you cancel. You can cancel anytime through the channel where you subscribed (web or App Store).
• No automatic refundsfor partial billing periods, but we will consider exceptions case-by-case if you write to support. App Store purchases follow Apple’s refund process.
• Disputes are heard by California courts in Santa Clara County. No mandatory arbitration, no class action waiver.

2. About these terms

These Terms of Service form a binding agreement between you and Snow Strategy & Innovation LLC. They govern your use of Altura — the macOS app, the iPadOS app, the altura.coach website, and any other applications or services we offer under the Altura Coach product suite, now or in the future.

Altura is a professional communication and coaching product, not a medical, therapeutic, or clinical service. It is not designed for the diagnosis, treatment, or management of speech disorders, mental health conditions, or any other medical or psychological condition. Altura is not a HIPAA-covered service. If you have a health concern about your speech or communication, please consult a qualified medical professional.

Our Privacy Policy is incorporated into these terms by reference. By agreeing to these terms, you acknowledge that the Privacy Policy describes how we handle your information, and you agree to that handling.

3. Who can use Altura

You must be at least 18 years old (or the age of majority in your jurisdiction, whichever is higher) to create an account or use Altura.

Altura is intended for users in the United States. If you choose to use Altura from outside the United States, you do so on your own initiative and are responsible for compliance with your local laws. We do not market Altura in the European Union or localize it for non-US markets.

You may not use Altura if you are subject to US export controls or sanctions, or if you are located in a country or region embargoed by the United States. See §20 for details.

While we do not actively market Altura in the European Union, we are aware that users from any country can purchase through our website. By purchasing or using Altura, you acknowledge that your information is processed in the United States and that Altura is not designed or operated for compliance with the EU General Data Protection Regulation, EU consumer protection law specific to digital services, or other EU-specific regulatory frameworks.

4. Your account

You need an account to use Altura. We support three sign-in methods: email + magic link, Sign in with Google, and Sign in with Apple. We do not collect or store passwords.

You are responsible for:

• The accuracy of the information you provide
• Keeping your sign-in credentials and devices secure
• All activity that occurs under your account
• Notifying us promptly at support@altura.coach if you suspect unauthorized access

Accounts are personal and not transferable. You may not share your account, license your account to others, or use your account on behalf of another person, business, or entity unless we have agreed in writing.

If you lose access to your sign-in method, contact support@altura.coach and we will help you recover access where reasonably possible.

5. What Altura provides

Altura is a real-time speech coaching product. Through the macOS app, iPadOS app, and our website, we provide tools for assessment, feedback, and practice.

How AI processing works

Altura’s products handle AI processing differently:

• Coach Prouses Altura’s managed Claude by default. You can also add your own LLM provider key as an alternative.
• Coach BYOK uses your own LLM provider key, which you must supply.
• Coach Filler runs entirely on your device and uses no cloud AI.
• Free web assessmentson altura.coach use Altura’s managed Claude.

The Privacy Policy (§3) describes the data flow and storage for each. By using a product or feature that involves cloud AI processing, you authorize us to transmit and process your content as described in the Privacy Policy and only for the purpose of delivering the service.

Audio

In Coach Pro, Coach BYOK, and Coach Filler, audio processing happens on your device. We do not record, store, or transmit audio for these products, and these terms do not grant us any right to do so. Audio handling for free web assessments is described inside each assessment before you begin.

Beta features

We may label certain features as “Beta,” “Preview,” or “Early Access.” These features are provided with reduced warrantiesand may change, malfunction, or be discontinued without notice. The disclaimers and limitations of liability in §15 and §16 apply to all features, but we want to flag specifically that beta features are more likely to have rough edges. If you would prefer to wait until a feature is stable, you can.

Service availability

We provide Altura on a best-effort basis. We do not guarantee uptime, and we may take parts of the service offline for maintenance, security, or other operational reasons. We aim to give notice for planned maintenance when we can, but we are not required to.

We do not currently offer a service-level agreement (SLA).

6. Subscriptions, trials, and billing

Altura offers paid subscriptions and a free assessment tier. Paid plans currently include Altura Coach Pro, Altura Coach BYOK, and Altura Filler Coach. We may add, remove, or rename plans over time.

Subscriptions can be purchased through one of two channels.

Web purchases (altura.coach)

Web subscriptions are sold by Lemon Squeezy as Merchant of Record. Lemon Squeezy handles payment processing, sales tax and VAT collection, refunds and chargebacks, and our affiliate program. When you purchase through the web, you also agree to Lemon Squeezy’s Terms of Use (lemonsqueezy.com/terms).

We never see or store your full card number or billing address. Lemon Squeezy returns to us a customer ID and subscription status, which we use to determine what features your account has access to.

App Store purchases

App Store subscriptions are sold by Apple. Payment, billing, refunds, and subscription management for App Store purchases are governed by Apple’s terms — including the Apple Media Services Terms and Conditions. We link the Apple transaction to your Altura account so the same subscription works across surfaces.

Cross-channel entitlement

Whether you purchase through the web or the App Store, your subscription is associated with a single Altura account. You should not subscribe through both channels for the same plan; doing so will result in duplicate charges that we may not be able to refund.

Free trials

If we offer a free trial:

• Direct download (when available): A 7-day trial that does not require a credit card. At the end of the trial, you must subscribe to continue using paid features. You will not be auto-charged.
• App Store:Apple’s free trial mechanics apply, which generally require a payment method on file. If you do not cancel before the trial ends, Apple will auto-charge for the first paid period.

Trials are subject to availability and may be limited to first-time subscribers.

Auto-renewal

Paid subscriptions automatically renew at the end of each billing period (monthly or annual) at the then-current price, until you cancel. You can cancel:

• Web subscriptions: in your account settings on altura.coach, or via the management link in your billing receipts
• App Store subscriptions:in your Apple ID settings (on iOS: Settings → Apple ID → Subscriptions; on macOS: System Settings → Apple ID → Media & Purchases)

Cancellation stops future renewals. You retain access to paid features through the end of the billing period you have already paid for.

Price changes

We may change subscription prices. If we do, we will give you reasonable advance notice (typically at least 30 days) by email or in-app notice. The new price applies on your next renewal. If you do not accept the new price, you can cancel before it takes effect.

Taxes

Web purchases include any sales tax, VAT, or similar taxes that Lemon Squeezy is required to collect for your jurisdiction. App Store purchases are taxed according to Apple’s processes. You are responsible for any taxes not collected by us or our payment processors.

7. Refunds

Our full Refund Policy is available as a standalone page. The key points are summarized here. Subscriptions are sold on a non-refundable basis after the trial period. Specifically:

• You can cancel anytime to stop future billing. Cancellation takes effect at the end of the current paid period.
• We do not issue refunds for partial billing periods, unused subscription time, or downgrades within a paid period.
• We may make exceptions at our discretion for genuine service issues — for example, if you were charged twice or if a paid feature was broken for an extended period. Write to support@altura.coach to make a request.
• App Store purchases are subject to Apple’s refund process. Apple — not Altura — controls App Store refunds. You can request refunds through Apple at reportaproblem.apple.com.
• Lemon Squeezyas Merchant of Record may have its own refund policies that supersede these terms for web purchases. Lemon Squeezy’s policies are linked from your billing receipts and at lemonsqueezy.com.

Nothing in this section limits any non-waivable consumer rights you have under the law of your jurisdiction.

8. Acceptable use

By using Altura, you agree that you will not:

• Use Altura to harm others — for example, to harass, threaten, defraud, or impersonate another person, or to generate content that infringes third-party rights
• Violate Anthropic’s Usage Policieswhen using Coach Pro’s managed Claude integration or our free web assessments. Anthropic’s policies are published at anthropic.com/legal and apply to all content you submit through those paths
• Bypass, scrape, reverse engineer, decompile, or disassemble Altura, except to the extent these restrictions are prohibited by applicable law
• Probe, scan, or test the vulnerability of any Altura system, or breach any security or authentication measures
• Extract our models, weights, prompts, or training data, including for the purpose of developing a competing product or service
• Send automated traffic (bots, scripts, scrapers) to our backend or website except for personal use within reasonable rate limits
• Use Altura in any way that violates US export controls or sanctions (see §20)
• Use Altura to provide medical, therapeutic, or clinical services to third parties without independent professional credentials and informed consent. Altura’s outputs are not medical advice and must not be presented as such.
• Resell or redistribute Altura, your account, or your subscription, except as permitted by an authorized partner program
• Misuse the affiliate program — including self-referral, fraudulent referrals, or referral spam

We may suspend or terminate your account if you violate these acceptable use rules. See §18.

9. Your content and our license

What is “Your Content”

“Your Content” means the text, prompts, profile information, web assessment inputs, and other materials you submit to Altura when using the service. (Audio is processed only on your device and is not “submitted” to Altura — see Privacy Policy §3.)

You own Your Content

You retain all right, title, and interest in Your Content. We do not claim ownership.

Limited license to us

You grant us a non-exclusive, royalty-free, worldwide, limited license to host, store, transmit, display, and process Your Content solely for the purpose of providing Altura to you and operating the service — for example, sending your Coach Pro prompts to Anthropic for response generation and discarding them after the response is returned (when you’re using Coach Pro’s default managed Claude), or storing your free web assessment transcript so you can review your results.

This license is limited in scope. It does not grant us the right to:

• Use Your Content to train AI models.Altura does not train AI models on Your Content, and our agreement with Anthropic prohibits Anthropic from training on Altura’s API traffic.
• Use Your Content for advertising or share it with advertisers, ad networks, or data brokers.
• Sell or rent Your Content to third parties.
• Use Your Content for purposes beyond delivering the service to you without your separate consent.

The license terminates when you delete Your Content from your account or when you delete your account, except to the extent we are required by law to retain certain records or for limited backup retention as described in the Privacy Policy.

Your responsibilities

You represent that:

• You have all necessary rights to submit Your Content
• Your Content does not infringe the intellectual property, privacy, or other rights of any third party
• You will not submit content that violates §8 (Acceptable use)
• You will not submit information about identifiable third parties that would be unlawful for us to process — including sensitive medical information about others, or personal information about minors

10. Our intellectual property

Altura — including the apps, the altura.coach website, our trademarks, logos, trade dress, designs, copy, source code, and the look and feel of the product — is owned by Snow Strategy & Innovation LLC or our licensors. These are protected by copyright, trademark, and other laws.

We grant you a personal, non-exclusive, non-transferable, revocable license to use Altura for its intended purposes, subject to these terms. We do not grant you any other rights.

You may not:

• Copy, modify, distribute, sell, lease, or sublicense any part of Altura
• Remove or alter any proprietary notices on Altura
• Use our trademarks, names, or logos without our prior written consent

If you voluntarily submit feedback, feature requests, or suggestions about Altura, you grant us a perpetual, royalty-free, worldwide license to use that feedback to improve the product. Feedback is voluntary and we are not obligated to act on it.

11. Affiliate program

We may operate an affiliate program through Lemon Squeezy. If you participate as an affiliate, separate affiliate program terms apply (linked from your affiliate dashboard). The affiliate program does not grant you any rights to use our trademarks, content, or marketing materials beyond what those terms expressly permit.

Self-referrals, fraudulent referrals, referral spam, and similar abuses violate both these terms and the affiliate program terms and may result in forfeiture of commissions and termination of your account.

12. Privacy

Our Privacy Policy describes how we collect, use, share, and retain your information. By using Altura, you agree to the practices described there. The Privacy Policy is available at altura.coach/privacy and is incorporated into these terms by reference.

If there is ever a conflict between these terms and the Privacy Policy regarding how we handle your information, the Privacy Policy controls.

13. Third-party terms you also agree to

Several aspects of Altura involve third parties. Where they are listed below, you agree to comply with their terms in addition to ours:

• Anthropic Usage Policies(anthropic.com/legal) — for any content you submit through Coach Pro’s managed Claude integration or our free web assessments
• Apple Media Services Terms and Conditions — for App Store purchases and Sign in with Apple
• Google Terms of Service — for Sign in with Google
• Lemon Squeezy Terms of Use (lemonsqueezy.com/terms) — for web subscription purchases and affiliate participation

If a third-party term conflicts with ours regarding your relationship with that third party, theirs controls for that relationship. Our terms control your relationship with Altura.

The full list of sub-processors who help us operate Altura is in the Privacy Policy (§5). We may add or change sub-processors as the product grows, with material changes reflected in the Privacy Policy.

14. Additional terms for App Store users

If you obtained Altura through the Apple App Store, the following additional terms apply:

• The agreement is between you and us, not Apple. Apple is not a party to these terms. We — not Apple — are solely responsible for Altura and its content.
• Maintenance and support. We — not Apple — are solely responsible for any maintenance and support services for Altura. Apple has no obligation to provide any maintenance or support.
• Warranties. In the event of any failure of Altura to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for Altura. To the maximum extent permitted by law, Apple has no other warranty obligation with respect to Altura, and any other claims, losses, liabilities, damages, costs, or expenses attributable to a failure to conform to a warranty are our responsibility.
• Product claims. We — not Apple — are responsible for addressing any claims by you or a third party relating to Altura or your use of Altura, including (but not limited to) product liability claims, claims that Altura fails to conform to any applicable legal or regulatory requirement, and claims arising under consumer protection, privacy, or similar legislation.
• Intellectual property.In the event of any third-party claim that Altura or your possession and use of Altura infringes that third party’s intellectual property rights, we — not Apple — will be solely responsible for the investigation, defense, settlement, and discharge of any such claim.
• Compliance with third-party terms. You must comply with applicable third-party terms of agreement when using Altura.
• Apple as third-party beneficiary.You acknowledge and agree that Apple, and Apple’s subsidiaries, are third-party beneficiaries of these terms, and that, upon your acceptance of these terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these terms against you as a third-party beneficiary.

15. Disclaimers

Altura is provided “AS IS” and “AS AVAILABLE.” To the maximum extent permitted by law, we disclaim all warranties — express, implied, statutory, or otherwise — including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, reliability, and uninterrupted operation.

We specifically do not warrant that:

• Altura will be uninterrupted, error-free, or secure
• The AI-generated outputs will be accurate, appropriate, or suitable for any particular purpose
• The service will meet your requirements or expectations
• Any defect will be corrected

AI-generated outputs may be incorrect. Altura uses large language models, which can produce output that is wrong, biased, outdated, or inappropriate for your context. You are responsible for evaluating outputs before relying on them. Do not use Altura’s output as a substitute for professional advice in fields where professional advice is appropriate (medicine, law, finance, mental health, and similar).

No guarantee of outcomes. Altura is designed to help you prepare for and navigate real conversations, but we do not guarantee any particular result, and we do not accept liability for the outcomes of the conversations you use Altura for. This includes — without limitation — outcomes related to employment, hiring, interviews, performance reviews, promotions, sales calls, business negotiations, fundraising, partnership or investor discussions, salary and compensation conversations, client or customer interactions, and any other professional, business, or financial outcome. Coaching suggestions are suggestions, not instructions. You decide what to say in real conversations, and you are responsible for the choices you make and the consequences that follow.

Beta features carry additional risk. Features marked Beta, Preview, or Early Access have reduced reliability and may change at any time.

Some jurisdictions do not allow the exclusion of certain warranties. To the extent any warranty cannot be disclaimed, our liability is limited to the maximum extent permitted by law.

16. Limitation of liability

To the maximum extent permitted by law:

• We are not liable for indirect, incidental, special, consequential, or punitive damages — including lost profits, lost revenue, lost data, lost goodwill, or business interruption — arising from or related to your use of Altura, even if we have been advised of the possibility of such damages.
• Our total aggregate liability for any and all claims related to Altura is limited to the greater of (a) the amount you paid us for Altura in the 12 months before the event giving rise to the claim, or (b) five hundred US dollars (US$500).
• These limitations apply regardless of the legal theory — contract, tort, statute, or otherwise.

What these limitations do not apply to

Nothing in this section limits or excludes:

• Liability that cannot be limited under California Civil Code §1668, including liability for gross negligence, willful misconduct, fraud, personal injury caused by our negligence, and violations of law (whether willful or negligent).
• Statutory damages or remedies under the California Consumer Privacy Act (Cal. Civ. Code §1798.100 et seq., including the private right of action under §1798.150) or any other consumer-protection statute that prohibits limitation of such damages or remedies.
• Your right to seek public injunctive relief under California law.
• Any other liability that, under applicable law, cannot be excluded or limited.

You acknowledge that the limitations that do apply are an essential part of the agreement, that the price we charge reflects this allocation of risk, and that without those limitations the price and availability of Altura would be different.

17. Indemnification

You agree to defend, indemnify, and hold harmlessSnow Strategy & Innovation LLC, its officers, members, employees, contractors, and affiliates, from and against any claims, demands, losses, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:

• Your use of Altura
• Your violation of these terms
• Your violation of any law or third-party right
• Your Content, including any claim that Your Content infringes a third party’s rights

We may, at our option, assume exclusive defense and control of any matter for which you are required to indemnify us. You agree to cooperate with our defense.

This indemnification obligation does not apply to the extent a claim, loss, or expense arises from our gross negligence, willful misconduct, or violation of law.

18. Suspension and termination

You can leave anytime

You can stop using Altura, cancel your subscription, and delete your account at any time. Account deletion is available in Settings → Privacy in the app or by writing to privacy@altura.coach. Subscription cancellation works as described in §6.

We can suspend or terminate

We may suspend or terminate your account, in whole or in part, with or without notice, if:

• You materially violate these terms (for example, the acceptable use rules in §8)
• Your payment fails and is not cured after reasonable notice
• We are required to do so by law
• Your use poses a security, legal, or operational risk to us, other users, or our sub-processors
• We discontinue Altura or a part of it (in which case we will provide reasonable advance notice and, where applicable, a pro-rated refund)

If we terminate your account for non-payment or for a violation of these terms, you remain responsible for fees owed up to the date of termination.

Effect of termination

When your account is terminated:

• Your right to use Altura ends immediately
• We delete your account data on the schedule described in the Privacy Policy (§6)
• Sections of these terms that by their nature should survive termination — including §9 (with respect to anything we are required to retain), §10, §15, §16, §17, §22, and §23 — survive

19. Copyright concerns

Altura does not host publicly visible user-generated content. If you nonetheless believe that material on altura.coach or in our marketing materials infringes a copyright you own, send a notice to legal@altura.coach including:

• Identification of the copyrighted work claimed to have been infringed
• Identification of the material you claim is infringing, with enough specificity for us to locate it (e.g., a URL)
• Your contact information (name, address, email, phone)
• A statement that you have a good-faith belief the use is not authorized by the copyright owner, its agent, or the law
• A statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner’s behalf
• Your physical or electronic signature

We will review notices and respond promptly. We may, in appropriate circumstances and at our discretion, terminate the accounts of users we determine to be repeat infringers.

20. Export controls and sanctions

Altura is a US-based service subject to US export controls and economic sanctions laws, including those administered by the Office of Foreign Assets Control (OFAC) and the Bureau of Industry and Security (BIS).

You represent that you are not:

• Located in, ordinarily resident in, or a national of any country or region currently embargoed by the United States
• Listed on any US government restricted-party list (including the OFAC Specially Designated Nationals list and the BIS Entity List)
• Otherwise prohibited from receiving the service under US law

You agree not to use, export, re-export, or transfer Altura in violation of US or other applicable laws.

21. Changes to these terms

We may update these terms as Altura evolves. When we make material changes, we will notify you by email and by a notice in the app or on the website, and we will update the Effective date at the top of this page.

Continued use of Altura after the Effective date of an updated version means you accept the updated terms. If you do not accept the updated terms, your remedy is to stop using Altura and cancel your subscription before the new terms take effect.

We will keep older versions available on request to legal@altura.coach.

22. Governing law and disputes

These terms are governed by the laws of the State of California, without regard to conflict-of-laws principles.

Any dispute arising from or related to these terms or to Altura will be brought exclusively in the state or federal courts located in Santa Clara County, California, and you and Snow Strategy & Innovation LLC consent to the personal jurisdiction of those courts.

We have intentionally chosen not to require mandatory arbitration and not to waive class actions. If you have a dispute with us, our hope is that you will write to us at legal@altura.coach first so we can try to resolve it informally. If we cannot, the courts above are where we will meet.

The United Nations Convention on Contracts for the International Sale of Goods does not apply to these terms.

23. General

Entire agreement. These terms, together with the Privacy Policy and any additional terms incorporated by reference (for example, affiliate program terms), constitute the entire agreement between you and us about Altura. They supersede any prior agreements or understandings.

Severability. If a court finds any provision of these terms unenforceable, the remaining provisions remain in effect.

No waiver. Our failure to enforce any right or provision is not a waiver of that right or provision.

Assignment. You may not assign these terms or your account without our prior written consent. We may assign these terms — for example, in connection with a merger, acquisition, financing, or sale of our business — without your consent.

Force majeure. We are not responsible for failures or delays caused by events beyond our reasonable control — including natural disasters, war, terrorism, pandemics, internet outages, infrastructure provider failures, or government actions.

No third-party beneficiaries.Except as expressly stated (Apple in §14), these terms do not create rights for any third parties.

Notices to us must be sent to legal@altura.coach or by mail to the address in §24. Notices to you may be sent to the email address on your account or posted in the app or on the website.

Headings are for convenience only and do not affect interpretation.

24. Contact us

For legal notices, content takedown requests, copyright concerns, and disputes:

Email: legal@altura.coach

Mail:
Snow Strategy & Innovation LLC
2108 N Street, Suite N
Sacramento, CA 95816

For product support: support@altura.coach

For privacy questions and data-subject requests: privacy@altura.coach